Uses Of Toll Free Numbers For Small And Large Business

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Toll free phone numbers provided by companies or small businesses encourage c ustomers to call the company representatives to know about the services provided by the company or to utilize their service, because most of the customers welcome the facility of free calls.

Toll free numbers are beneficial for both small businesses and large businesses. A toll free number is a telephone number provided for customers to maintain direct contact with a company or a business representative, free of cost. The call charge is paid by the business owner.

The higher the number of customers, the greater is the chance of success in business. Toll free telephone numbers usually begin with code numbers such as 800, 866, 877 and 888.

As these numbers can be set up at affordable rates, even small businesses and residential users can avail of this facility. Toll free numbers are portable and have additional routing and reporting capabilities that local numbers do not have.

By portable nature, it is meant that you can change your toll-free number free of cost if your business is moved to a new location. Another benefit of these numbers is that these create a good impression for your company. As toll-free telephone numbers provide a national presence for companies, these help to expand the marketing of the company outside the local area.

Even though the business owner pays for the calls, the business grows with the increase in the number of calls. It is possible to include the company name or a related word in the toll-free numbers. A number with this facility is called a vanity number.

Small businesses which do not have a high budget or capital can get toll free number facility as part of a hosted PBX system by paying an affordable monthly charge. Hosted PBX is a private branch telephone exchange system that is implemented through the internet.

No expensive equipments are required for installing a hosted PBX system. All functionalities of the hosted PBX are provided through Public Service Telephone Network and the internet. These factors make hosted PBX the ideal alternative for small businesses.

Toll-free telephone numbers are provided on a first come first served basis. In addition to toll free numbers, a hosted PBX can also provide local phone numbers. A hosted PBX gives small businesses access to other facilities such as auto attendant, fax to email, voicemail, personal voice mailboxesScience Articles, find me follow me call forwarding and automatic caller distribution.

 

Blending Your Content Strategy With Your Other Marketing Initiatives

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Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing,

which is one of the reasons it is so important. It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. All of these marketing efforts are hinged on good, solid content.

Content really needs to be all things to all departments. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients. This article will explain how to make content work for your entire marketing strategy and show you how to blend it with all of your marketing initiatives and campaigns. For more info visit SEO Agency in Hyderabad

1. Prioritizing Content

One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level. If your marketing team has a separate department for content, consider centralizing the marketing department under the CMO or head of marketing.

This will ensure that you don’t have competing marketing departments vying for the attention of being green-lit by the managing staff. Develop a content strategy and calendar that is integrated with your general marketing calendar to make sure that the right content has been created and is ready to use when each department needs it.

2. Blending Content with Search Optimization

Content writing is both a science and an art. Search optimization is often focused on keywords, however your content shouldn’t sound like a list of keywords. You need to write for the search engines, as well as your target audience.

Most of the time, writing first for your audience and then making sure that the keywords are in the mix is the best approach. Your searchable content must always be refreshed, so running reports and making edits should be a constant part of your search optimization content strategy.

3. Blending Content with  Social Media Marketing

Content and social media marketing have a very symbiotic relationship. You need good fresh content to post on social media, and you have to promote your other marketing content through your social channels too to amplify and maximize the value of your content. For SEO Services in Hyderabad visit ieso2013.in 

The content marketing team must work closely with the social media team to cascade the content throughout all the relevant channels. The social media team should also provide feedback and guidance to the content writers as to which topics will work best for social engagement.

4. Blending Content with Paid Marketing

Just like social media marketing, paid marketing and content also have a reciprocal relationship. Content has to bridge the sweet spot between being informative, enticing, and not too sales-forward.

You must stay committed to the content and, at the same time the content strategy team has to be open to feedback from the team responsible for paid marketing as to which types of content will work best.

5. Blending Content with Public Relations, Press Releases and Email Marketing

Of course, when it comes to public relations, press releases and email marketing, the content is the backbone of each specialty. However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation.

There is a format to follow for each, and the content has to be tailored to fit each specific need. Press releases must have a newsworthy angle. Email marketing must be done in a specific way to have impact. For both PR and email you have to use a short headline or subject line to grab the audience’s attention and make the target audience open it up and engage.

Testing and reporting features really come into play in order to give content writers insight as to what strategy and wording works best.

Summary and Takeaways for Your Company

We hope these tips help you to enhance, integrate and transform your content marketing and position it at the center of all your marketing programs. Remember that it starts with planning and possibly restructuring your marketing teams to prioritize content strategy and creation.

As with any marketing efforts, you should regularly measure and re-evaluate your content program to ensure it is performing the best it can for you. If you aren’t using an in-house content development team, make sure that your outsourced content provider understands your business and can write as if they were a part of your company, sitting in your offices and working with your customers and clients.

Continually develop keyword research as part of your content strategy and remember to use intelligence software to understand how your audience speaks and which keywords they use to describe your company, your brand, your products and services. Once you have that information in place, you can be reassured that your audience will understand your content and engage with your content efforts.

Opportunities & Risks Of Using Cloud Computing

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“The Cloud” is an all-encompassing term for a virtualized information technology (IT) computing environment in which individuals and businesses work with applications and data stored and maintained on shared machines in a web-based environment, rather than physically located in a user’s location. Google’s popular email system, Gmail, is an example of the cloud, but this is just one model.

Cloud computing is here and virtually every organization is using it in some way, shape, or form. Educating yourself and your people on the opportunities and risks associated with this technology is of the utmost importance. Let’s look at the opportunities presented by cloud computing, managing the risks associated with housing your sensitive data offsite, using virtual computing environments, and vendor management considerations as you explore your cloud options. Check for Cloud Computing in Linkedphone

There are actually three cloud service models — infrastructure as a service, platform as a service, and software as a service — deployed in four types of settings — private, community, public, and hybrid clouds.

Service models

Infrastructure as a service (IaaS) provides access to server hardware, storage, network capacity, and other fundamental computing resources.

Platform as a service (PaaS) provides access to basic operating software and services to develop and use customer-created software applications.

Software as a service (SaaS) provides integrated access to a provider’s software applications.

Deployment models

Private cloud is accessible from an intranet, internally hosted, and used by a single organization.

Community cloud has infrastructure accessible to a specific community.

Public cloud is accessible from the internet, externally hosted, and used by the general public.

Hybrid cloud is a combination of two or more clouds.

Cloud benefits

Cloud computing provides a scalable online environment that makes it possible to handle an increased volume of work without impacting system performance. Cloud computing also offers significant computing capability and economy of scale that might not otherwise be affordable, particularly for small and medium-sized organizations, without the IT infrastructure investment. Cloud computing advantages include:

Lower capital costs — Organizations can provide unique services using large-scale computing resources from cloud service providers, and then nimbly add or remove IT capacity to meet peak and fluctuating service demands while only paying for actual capacity used.

Lower IT operating costs — Organizations can rent added server space for a few hours at a time rather than maintain proprietary servers without worrying about upgrading their resources whenever a new application version is available. They also have the flexibility to host their virtual IT infrastructure in locations offering the lowest cost.

No hardware or software installation or maintenance

Optimized IT infrastructure provides quick access to needed computing services

The risks

Environmental security — The concentration of computing resources and users in a cloud computing environment also represents a concentration of security threats. Because of their size and significance, cloud environments are often targeted by virtual machines and bot malware, brute force attacks, and other attacks.

Ask your cloud provider about access controls, vulnerability assessment practices, and patch and configuration management controls to see that they are adequately protecting your data.

Data privacy and security — Hosting confidential data with cloud service providers involves the transfer of a considerable amount of an organization’s control over data security to the provider. Make sure your vendor understands your organization’s data privacy and security needs.

Also, make sure your cloud provider is aware of particular data security and privacy rules and regulations that apply to your entity, such as HIPAA, the Payment Card Industry Data Security Standard (DCI DSS), the Federal Information Security Management Act of 2002 (FISMA), or the privacy considerations of Gramm-Leach-Bliley Act.

Data availability and business continuity — A major risk to business continuity in the cloud computing environment is loss of internet connectivity. Ask your cloud provider what controls are in place to ensure internet connectivity.

If a vulnerability is identified, you may have to terminate all access to the cloud provider until the vulnerability is rectified. Finally, the seizure of a data-hosting server by law enforcement agencies may result in the interruption of unrelated services stored on the same machine.

Record retention requirements — If your business is subject to record retention requirements, make sure your cloud provider understands what they are and so they can meet them.

Disaster recovery — Hosting your computing resources and data at a cloud provider makes the cloud provider’s disaster recovery capabilities vitally important to your company’s disaster recovery plans. Know your cloud provider’s disaster recovery capabilities and ask your provider if they been tested.