Advantages of Cloud Based Phone System

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With a Cloud-based PBX, the applications and management of the system is totally with the service provider, and voice connectivity made possible over a dedicated or shared IP connection to one or more locations.

The telecommunication technology has taken a quantum leap in recent times and businesses are looking for ways to improve their telecom facilities. Working with a service provider that can offer latest telephony through a Cloud-based solution is the option most business enterprises are vigorously exploring.

Cost savings is the chief attraction of a Cloud-based PBX service. The fact is you pay for only the extensions you actually use and minimize the charges for local and long distance calls. Businesses opting for cloud-based telephony are seeing advantages galore over in-house systems lower operating costs, automatic updates, built-in disaster recovery, and scalability. For more details on Cloud Based Phone System visit Linkedphone.

To facilitate better understanding and greater appreciation, it may be worthwhile to list the Advantages of Cloud-based phone system:

1.Cloud phone system provides you with greater speed. Because the data is housed all over the place your data will choose the fastest path to follow.

2.Cloud based PBX offers redundancy. If one server breaks down for whatever reason, another server is there ready to handle the load. This means uninterrupted reliable service.

3.By switching over to a Cloud-based PBX you can save significantly on your monthly phone bills. This is especially true if your business makes frequent long distance calls, or has a heavy trunk setup with your traditional PBX.

4.With Cloud based PBX phone system you are not required to purchase any bulky hardware nor worry about its maintenance. Without a phone closet, switchboard, or wiring system, Cloud phone system save you investment in infrastructure, overhead expenses and eternal maintenance cost.

5.Cloud telephone enables you to make/receive calls from anywhere and all from the same number. It forwards calls from your office to your cell phone, to your home or wherever you are.For Cloud Based Phone System check primovox.com 

6.Cloud based phone systems offers greater flexibility. Remote workers can easily be added to the phone system and you can also configure your mobile phone to connect to the hosted phone system.

7.Your cloud voicemail can be accessed through your phone, email, smartphone app, or the web. Many services providers allow voice-to-text transcriptions so that you can check your voice messages like you check your email.

8.Most of the Cloud based phone systems are capable of seamless integration with many of today’s most ubiquitously used smartphones. Android phones, iPhones and Blackberries.

Cloud Telephony, simply stated, delivers automated telephone applications to any phone, any place, anytime. Businesses are clamoring to avail Cloud phone system to improve their communication facilities and overall productivity and thereby to edge out competition.

Cloud Telephony is the assured way to eliminate the costs, responsibilities, and risks of owning traditional premise-based phone systems. While offering much more flexibility than a traditional phone system, Cloud Telephony is quick, easy, and affordable for any size business.

It is indeed a fact that the number of service providers offering Cloud based phone systems to business houses is sharply on the increase. When deciding on a service provider, it is important to check the different features and specifications and the price to ensure that you get the best deal.

 

Uses Of Toll Free Numbers For Small And Large Business

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Toll free phone numbers provided by companies or small businesses encourage c ustomers to call the company representatives to know about the services provided by the company or to utilize their service, because most of the customers welcome the facility of free calls.

Toll free numbers are beneficial for both small businesses and large businesses. A toll free number is a telephone number provided for customers to maintain direct contact with a company or a business representative, free of cost. The call charge is paid by the business owner.

The higher the number of customers, the greater is the chance of success in business. Toll free telephone numbers usually begin with code numbers such as 800, 866, 877 and 888. Check for Uses Of Toll Free Numbers For Small And Large Business in Linkedphone

As these numbers can be set up at affordable rates, even small businesses and residential users can avail of this facility. Toll free numbers are portable and have additional routing and reporting capabilities that local numbers do not have.

By portable nature, it is meant that you can change your toll-free number free of cost if your business is moved to a new location. Another benefit of these numbers is that these create a good impression for your company. As toll-free telephone numbers provide a national presence for companies, these help to expand the marketing of the company outside the local area.

Even though the business owner pays for the calls, the business grows with the increase in the number of calls. It is possible to include the company name or a related word in the toll-free numbers. A number with this facility is called a vanity number.

Small businesses which do not have a high budget or capital can get toll free number facility as part of a hosted PBX system by paying an affordable monthly charge. Hosted PBX is a private branch telephone exchange system that is implemented through the internet.

No expensive equipments are required for installing a hosted PBX system. All functionalities of the hosted PBX are provided through Public Service Telephone Network and the internet. These factors make hosted PBX the ideal alternative for small businesses.

Toll-free telephone numbers are provided on a first come first served basis. In addition to toll free numbers, a hosted PBX can also provide local phone numbers. A hosted PBX gives small businesses access to other facilities such as auto attendant, fax to email, voicemail, personal voice mailboxesScience Articles, find me follow me call forwarding and automatic caller distribution.

 

Blending Your Content Strategy With Your Other Marketing Initiatives

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Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing,

which is one of the reasons it is so important. It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. All of these marketing efforts are hinged on good, solid content.

Content really needs to be all things to all departments. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients. This article will explain how to make content work for your entire marketing strategy and show you how to blend it with all of your marketing initiatives and campaigns. For more info visit SEO Agency in Hyderabad

1. Prioritizing Content

One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level. If your marketing team has a separate department for content, consider centralizing the marketing department under the CMO or head of marketing.

This will ensure that you don’t have competing marketing departments vying for the attention of being green-lit by the managing staff. Develop a content strategy and calendar that is integrated with your general marketing calendar to make sure that the right content has been created and is ready to use when each department needs it.

2. Blending Content with Search Optimization

Content writing is both a science and an art. Search optimization is often focused on keywords, however your content shouldn’t sound like a list of keywords. You need to write for the search engines, as well as your target audience.

Most of the time, writing first for your audience and then making sure that the keywords are in the mix is the best approach. Your searchable content must always be refreshed, so running reports and making edits should be a constant part of your search optimization content strategy.

3. Blending Content with  Social Media Marketing

Content and social media marketing have a very symbiotic relationship. You need good fresh content to post on social media, and you have to promote your other marketing content through your social channels too to amplify and maximize the value of your content. For SEO Services in Hyderabad visit ieso2013.in 

The content marketing team must work closely with the social media team to cascade the content throughout all the relevant channels. The social media team should also provide feedback and guidance to the content writers as to which topics will work best for social engagement.

4. Blending Content with Paid Marketing

Just like social media marketing, paid marketing and content also have a reciprocal relationship. Content has to bridge the sweet spot between being informative, enticing, and not too sales-forward.

You must stay committed to the content and, at the same time the content strategy team has to be open to feedback from the team responsible for paid marketing as to which types of content will work best.

5. Blending Content with Public Relations, Press Releases and Email Marketing

Of course, when it comes to public relations, press releases and email marketing, the content is the backbone of each specialty. However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation.

There is a format to follow for each, and the content has to be tailored to fit each specific need. Press releases must have a newsworthy angle. Email marketing must be done in a specific way to have impact. For both PR and email you have to use a short headline or subject line to grab the audience’s attention and make the target audience open it up and engage.

Testing and reporting features really come into play in order to give content writers insight as to what strategy and wording works best.

Summary and Takeaways for Your Company

We hope these tips help you to enhance, integrate and transform your content marketing and position it at the center of all your marketing programs. Remember that it starts with planning and possibly restructuring your marketing teams to prioritize content strategy and creation.

As with any marketing efforts, you should regularly measure and re-evaluate your content program to ensure it is performing the best it can for you. If you aren’t using an in-house content development team, make sure that your outsourced content provider understands your business and can write as if they were a part of your company, sitting in your offices and working with your customers and clients.

Continually develop keyword research as part of your content strategy and remember to use intelligence software to understand how your audience speaks and which keywords they use to describe your company, your brand, your products and services. Once you have that information in place, you can be reassured that your audience will understand your content and engage with your content efforts.

Opportunities & Risks Of Using Cloud Computing

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“The Cloud” is an all-encompassing term for a virtualized information technology (IT) computing environment in which individuals and businesses work with applications and data stored and maintained on shared machines in a web-based environment, rather than physically located in a user’s location. Google’s popular email system, Gmail, is an example of the cloud, but this is just one model.

Cloud computing is here and virtually every organization is using it in some way, shape, or form. Educating yourself and your people on the opportunities and risks associated with this technology is of the utmost importance. Let’s look at the opportunities presented by cloud computing, managing the risks associated with housing your sensitive data offsite, using virtual computing environments, and vendor management considerations as you explore your cloud options. Check for Cloud Computing in Linkedphone

There are actually three cloud service models — infrastructure as a service, platform as a service, and software as a service — deployed in four types of settings — private, community, public, and hybrid clouds.

Service models

Infrastructure as a service (IaaS) provides access to server hardware, storage, network capacity, and other fundamental computing resources.

Platform as a service (PaaS) provides access to basic operating software and services to develop and use customer-created software applications.

Software as a service (SaaS) provides integrated access to a provider’s software applications.

Deployment models

Private cloud is accessible from an intranet, internally hosted, and used by a single organization.

Community cloud has infrastructure accessible to a specific community.

Public cloud is accessible from the internet, externally hosted, and used by the general public.

Hybrid cloud is a combination of two or more clouds.

Cloud benefits

Cloud computing provides a scalable online environment that makes it possible to handle an increased volume of work without impacting system performance. Cloud computing also offers significant computing capability and economy of scale that might not otherwise be affordable, particularly for small and medium-sized organizations, without the IT infrastructure investment. Cloud computing advantages include:

Lower capital costs — Organizations can provide unique services using large-scale computing resources from cloud service providers, and then nimbly add or remove IT capacity to meet peak and fluctuating service demands while only paying for actual capacity used.

Lower IT operating costs — Organizations can rent added server space for a few hours at a time rather than maintain proprietary servers without worrying about upgrading their resources whenever a new application version is available. They also have the flexibility to host their virtual IT infrastructure in locations offering the lowest cost.

No hardware or software installation or maintenance

Optimized IT infrastructure provides quick access to needed computing services

The risks

Environmental security — The concentration of computing resources and users in a cloud computing environment also represents a concentration of security threats. Because of their size and significance, cloud environments are often targeted by virtual machines and bot malware, brute force attacks, and other attacks.

Ask your cloud provider about access controls, vulnerability assessment practices, and patch and configuration management controls to see that they are adequately protecting your data.

Data privacy and security — Hosting confidential data with cloud service providers involves the transfer of a considerable amount of an organization’s control over data security to the provider. Make sure your vendor understands your organization’s data privacy and security needs.

Also, make sure your cloud provider is aware of particular data security and privacy rules and regulations that apply to your entity, such as HIPAA, the Payment Card Industry Data Security Standard (DCI DSS), the Federal Information Security Management Act of 2002 (FISMA), or the privacy considerations of Gramm-Leach-Bliley Act.

Data availability and business continuity — A major risk to business continuity in the cloud computing environment is loss of internet connectivity. Ask your cloud provider what controls are in place to ensure internet connectivity.

If a vulnerability is identified, you may have to terminate all access to the cloud provider until the vulnerability is rectified. Finally, the seizure of a data-hosting server by law enforcement agencies may result in the interruption of unrelated services stored on the same machine.

Record retention requirements — If your business is subject to record retention requirements, make sure your cloud provider understands what they are and so they can meet them.

Disaster recovery — Hosting your computing resources and data at a cloud provider makes the cloud provider’s disaster recovery capabilities vitally important to your company’s disaster recovery plans. Know your cloud provider’s disaster recovery capabilities and ask your provider if they been tested.

 

What Are The Standards For Educational Evaluation

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Educational evaluation is the evaluation process of characterizing and appraising some aspect/s of an educational procedure.

Common purposes in educational evaluation:

A. Educational institutions usually need evaluation data to demonstrate effectiveness to funders and other stakeholders, and to provide a measure of performance for marketing purposes.

B. Educational evaluation is also a professional activity that individual educators need to undertake if they plan to continuously review and enhance the learning they are endeavoring to facilitate.

Standards for Educational Evaluation

The Joint Committee on Standards for Educational Evaluation published three sets of standards for educational evaluations. Check for Educational Evaluations in US at UT Evaluators

A. The Personnel Evaluation Standards, published in 1988

B. The Program Evaluation Standards (2nd edition), published in 1994

C. The Student Evaluations Standards, published in 2003.

Each publication demonstrates and elaborates a set of standards for use in a variety of educational settings. The standards provide guidelines for designing, implementing, assessing and improving the identified form of evaluation. Each of the standards has been placed in one of four fundamental categories to promote evaluations that are proper, useful, feasible, and accurate.

A. The Personnel Evaluation Standards

The propriety standards ask that evaluations be conducted legally, ethically, and with due regard for the welfare of evaluatees and clients involved.

The utility standards are designed to guide evaluations so that they will be informative, timely, and influential.

The feasibility standards call for evaluation systems that are as easy to implement as possible, efficient in their use of time and resources, sufficiently funded, and viable from a number of other standpoints.

The accuracy standards require that the obtained information be technically accurate and that conclusions be linked logically to the data.

B. The Program Evaluation Standards

The utility standards are intended to make sure that an evaluation will serve the information needs of intended users.

The feasibility standards are planned to ensure that an evaluation will be realistic, prudent, diplomatic, and frugal.

The propriety standards are intended to make sure that an evaluation will be conducted legally, ethically, and with due regard for the welfare of those involved in the evaluation, as well as those affected by its results.

The accuracy standards are intended to ensure that an evaluation will disclose and convey technically adequate information about the features that determine worth or merit of the program being evaluated.

C. The Student Evaluation Standards

The Propriety standards assist to make sure that student evaluations are conducted lawfully, ethically, and with regard to the rights of students and other persons affected by student evaluation. For Educational Evaluations in US visit here

The Utility standards encourage the design and implementation of informative, timely, and useful student evaluations.

The Feasibility standards help ensure that student evaluations are practical; viable; cost-effective; and culturally, socially, and politically appropriate.

The Accuracy standards help ensure that student evaluations will give sound, accurate, and credible information about student learning and performance.

The Virtual Numbers Can Be Used By For Both Consumers And Businesses

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A virtual telephone number is a phone number used to forward incoming phone calls on to another telephone number – the ‘destination number’. Check Virtual Numbers Can Be Used for Both Consumers And Businesses in Linkedphone

Virtual numbers can be used for many reasons by both consumers and businesses. Some examples:

1 Individuals use them to make it cheaper and easier for family, friends or business associates in another country to reach them

2 Small businesses use them to take calls or orders from customers based in another country

3 Large companies use them for customer service lines which are routed to call centers in other countries

Virtual phone numbers come in two flavors:

1. Virtual local numbers which use a regular local landline or mobile phone number as the virtual number. The virtual number has an area code associated with a specific geographic location.

2. Virtual toll-free numbers which use a normal toll-free phone number as the virtual number. The toll-free number typically has a generic area code associated with toll free calling. The number may be on a plan that allows toll free calls from a specific region or nationwide.

Both types of virtual numbers work roughly the same way, except for 2 main differences.

One difference is that virtual local numbers are free to the inbound caller if the the number’s area code is included as part of the caller’s calling plan. Callers from outside the local service area would need to pay any long-distance charges themselves. For example, if you had a local virtual number for Baltimore, then callers from in and around the Baltimore service area would be able to call that number for free. As well, people on nationwide calling plans might also be able to call the number for free.In contrast, with a toll-free number the inbound caller pays normally nothing regardless of where they are calling from – any long distance charges are passed along to the toll-free number subscriber.The second main difference is the monthly cost of a local vs. toll-free virtual numbers to the virtual number owner / subscriber. Generally, toll-free virtual numbers are considerably more expensive than local virtual phone numbers. Not only does the toll-free number have a higher baseline monthly subscription cost, but also the toll-free subscriber must pay any charges related to inbound leg of any calls.As a result, toll-free virtual numbers are generally not a viable cost saving solution for individuals, though they may work well for businesses.

 

What Are The Purposes and Functions of Evaluation

Purposes and Functions of Evaluation: Evaluation plays a vital role in teaching learning experiences. It is an integral part of the instructional programmes. It provides information’s on the basis of which many educational decisions are taken. We are to stick to the basic function of evaluation which is required to be practiced for pupil and his learning processes. Check for Educational Evaluations in US at UT Evaluators

Evaluation has the following functions:

1. Placement Functions:

a. Evaluation helps to study the entry behaviour of the children in all respects.

b. That helps to undertake special instructional programmes.

c. To provide for individualisation of instruction.

d. It also helps to select pupils for higher studies, for different vocations and specialised courses.

2. Instructional Functions:

a. A planned evaluation helps a teacher in deciding and developing the ways, methods, techniques of teaching.

b. Helps to formulate and reformulate suitable and realistic objectives of instruction.

c. Which helps to improve instruction and to plan appropriate and adequate techniques of instruction.

d. And also helps in the improvement of curriculum.

e. To assess different educational practices.

f. Ascertains how far could learning objectives be achieved.

g. To improve instructional procedures and quality of teachers.

h. To plan appropriate and adequate learning strategies.

3. Diagnostic Functions:

a. Evaluation has to diagnose the weak points in the school programme as well as weakness of the students.

b. To suggest relevant remedial programmes.

c. The aptitude, interest and intelligence are also to be recognised in each individual child so that he may be energised towards a right direction.

d. To adopt instruction to the different needs of the pupils.

e. To evaluate the progress of these weak students in terms of their capacity, ability and goal.

4. Predictive functions:

a. To discover potential abilities and aptitudes among the learners.

b. Thus to predict the future success of the children.

c. And also helps the child in selecting the right electives.

5. Administrative Functions:

a. To adopt better educational policy and decision making.

b. Helps to classify pupils in different convenient groups.

c. To promote students to next higher class,

d. To appraise the supervisory practices.

e. To have appropriate placement.

f. To draw comparative statement on the performance of different children.

g. To have sound planning.

h. Helps to test the efficiency of teachers in providing suitable learning experiences.

i. To mobilise public opinion and to improve public relations.

j. Helps in developing a comprehensive criterion tests.

6. Guidance Functions:

a. Assists a person in making decisions about courses and careers.

b. Enables a learner to know his pace of learning and lapses in his learning.

c. Helps a teacher to know the children in details and to provide necessary educational, vocational and personal guidance. Educational Evaluations in US visit Here

7. Motivation Functions:

a. To motivate, to direct, to inspire and to involve the students in learning.

b. To reward their learning and thus to motivate them towards study.

8. Development Functions:

a. Gives reinforcement and feedback to teacher, students and the teaching learning processes.

b. Assists in the modification and improvement of the teaching strategies and learning experiences.

c. Helps in the achievement of educational objectives and goals.

9. Research Functions:

a. Helps to provide data for research generalisation.

b. Evaluation clears the doubts for further studies and researches.

c. Helps to promote action research in education.

10. Communication Functions:

a. To communicate the results of progress to the students.

b. To intimate the results of progress to parents.

c. To circulate the results of progress to other schools.

The Advantages Of Virtual Receptionists

The virtual receptionists are highly skilled. They are specialized telephone agents that answer calls, forward messages, take messages and even manage diaries. These roles are extremely crucial hence; they are essential for small businesses. This post does not reveal much about the inside business hence gives a superficial outlook for the small business set up.If the mindset of the people is right then the job of a virtual receptionist is a lot of fun on a daily basis. The job is very enjoyable as it helps to gain insight of the inside business. She/he also fetches adequate business for the small companies. The virtual receptionist gets a chance to speak to a number of highly skilled people. They answer the calls of the client and clear various queries. They also fix a number of meetings with the client, which helps in increasing the business. Check for The Advantages Of Virtual Receptionists in Linkedphone

The advantages of Virtual Receptionists

There are several advantages of a virtual receptionist working for a small company. A receptionist of this sort clears one’s doubts and queries in a matter of minutes. It is extremely nice to have one’s doubts cleared one’s in an extremely professional fashion at any hour of the day. The virtual receptionist also helps in forwarding the calls to the concerned department that makes the work much easier and quicker. It makes the company look bigger and better. They act like the company’s representative at the first sight. A good receptionist can ensure that you stand out in business amongst the competitors in the market offering 24/7 efficient services.

The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized. The virtual receptionist answers all the voice mails so that the company does not miss any business even when the company is closed for vacations or if the receptionist is not on duty. This indeed offers live phone answering services. It would be a great boon for any small business to outsource this service. The following technology portrays even small companies as big one.

The virtual receptionist can take your work to the next level. They build the reputation of the company to acquire more business in the work place. This is very essential as in today’s world the competition is growing as the number of companies offering services have increased. The virtual receptionist offer cost effective 24/7 services to the costumer. These services make your business much more attractive and organized. The services also offer after hour coverage and provide a short-term coverage of services on the office closure, holidays or even when the staff leaves. They are designed to take small firms along with total attorney for the company. This specially means for smaller companies.

They offer services like optional appointment, full services (even after hours), small call packages, no set up fees, new client intake at any time, call screening and 24/7 live reception coverage. They thus make your work easier and faster with virtual receptionists as the virtual receptionist offers excellent services to run your business in a smarter way.

 

Negative Space in UI Design: Tips and Best Practices

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We often think that silence, emptiness or colorlessness is bad for us. We take them for granted without thinking that they are the solid foundation of the contrast. Only silence lets us know the value of the sound. Only empty space lets us understand what we want to fill it with. Only colorlessness lets us feel the colors brighter and deeper when they appear on stage. And only the absence of air lets us know how vital it is. Today we are talking about the air in design. Let’s discuss negative space.

What Is Negative Space in Design? Basically, negative space — or white space, as it’s often called — is the area of the layout which is left empty. It may be not only around the objects you place in the layout but also between and inside them. Negative space is a kind of breathing room for all the object on the page or screen. Not only does it define the limits of objects but also creates the necessary bonds between them according to Gestalt principles and builds up effective visual performance. Due to that, white space is a rightful design element that has a big impact on positive user experience. «White space is like a canvas: it’s the background that holds the elements together in a design, enabling them to stand out» — says Mads Soegaard from Interaction Design Foundation.

Negative space in graphic design is often seen in logos, on illustrations, posters and creative lettering where it becomes an active part of the visual presentation making key objects even more expressive. For example, in the blog illustration below we can see how the background element (moon) plays the role of contrasting negative space making the astronaut look more vivid and dynamic.

In UI design for websites and mobile apps, negative space is a big factor of high usability and navigability of the interface. The negative space around the layout elements is also called macro space whereas the space between them and inside (for letters and stroke elements) is also called micro space. For web design company visit Vivid Designs

What Is the Difference Between White Space and Negative Space? Short answer: no difference. These terms are fully interchangeable.

Why is this phenomenon called in two different terms? It’s easy to answer if you trace the origins. The term «white space» comes from print design since the times when pages were mostly white, so white space was everything around, between and inside the letters or symbols as well as around illustrations. Today, used in design, this term has nothing to do with white color: it’s all about empty space rather than color. The term «negative space» comes from photography: on a photo shot, they define positive space (objects attracting attention) and negative space (background).

What is important to remember that negative space in web design doesn’t have to be only white — you may use any color, texture, even pattern or background image.

Why Is Negative Space Important? Imagine yourself coming into a room fully packed with various staff. Shelves, boxes, bags, piles of books and clothes, the desk cluttered with various things. Will you be able to concentrate on such conditions? Do you really need all those things right now? Will you be able to find what you need and how much time will it take? Well, that’s pretty the same what users feel opening the page or screen without a vital air of negative space.

Both clients and some designers may want to put as many elements and features as possible on one page or screen thinking that it will save the game and will be helpful for clients. But that’s a mistake: in fact, users don’t need everything at once. Even more, too many elements without enough air significantly raise the level of distraction: overloaded with information and interactive elements most of which they DON’T need, users will have to take an effort to find what they DO need. As Aarron Walter mentioned, «if everything yells for your viewer’s attention, nothing is heard».

Among the benefits of a thoughtful approach to negative space in design, we could mention the following:

it supports scannability of the page it enhances visual hierarchy it makes the bonds between the elements visible and naturally perceived without additional means like tables, frames, arrows it provides enough air on the page so that it didn’t feel cluttered it sets user’s focus on core elements and reduces the level of distraction it adds style and elegance to the page. For example, let’s look on the landing page of Big City Guide. Here the designer applies a background photo and it plays the role of negative space on macro level. Even more, the elements of the photo and the lettering of the main copy element are interconnected: it makes negative space an active element of design and gives the page a united harmonic look.

Core Factors Influenced by Negative Space Using negative space properly may have a considerable impact on the following factors of user experience.

Readability and legibility If there’s not enough space between the elements, they become hard to read and demand additional effort. It may be a strong reason for eye and brain tense although many users won’t be able to formulate the problem. A proper amount of negative space, especially micro space, solves this problem and makes the process more natural. So, negative space directly influences the efficiency of typography on the page or screen. In music, pauses play the same role as sounds. In reading it works the same way: empty spaces placed correctly makes the text easier to read. For website development services in Chennai visit Vivid Designs

Branding If you check any logo guideline, you will find that designers define the appropriate amount of negative space around it so that it was perceived correctly. Breaking this rules is harmful to the visual performance.

Nature of the resource Negative space has an impact on the so-called design tone. For example, news resources will have less white space on the home page than blogs to set the mood and understanding that the platform is full of data which appears dynamically.

Attention ratio Enough negative space enhances visual hierarchy and allows users to focus on the key elements.

Based on that, negative space has an impact on visual perception in such aspects as:

copy content graphic content navigation identity. Let’s check a couple of examples. Here’s a home page for The Big Landscape. Without any visual frames and tables, due to the balanced use of negative space, the designer builds up the strong visual hierarchy and allows the user to scan various blocks of content in split seconds. This way design looks organized but light and airy. White background and layout arrangement make it look similar to a magazine page which harmonically informs the reader about the aims and nature of this online magazine.

Another example is a mobile application Upper app: here the negative space is all black, creating the great contrast to the core elements of the interface. For all the screen, only one straight line is used. Nevertheless, all the layout looks organized and highly readable due to enough air and no distractors. It also supports stylist minimalist elegance to favor aesthetic satisfaction.

Pitfalls to Consider 1. Confusing terminology. When you are talking to clients who may be not deeply familiar with design terms, make sure you explain the meaning of negative space before you describe the design solution. It may be hard for a non-designer to understand why «this screen needed more white space» looking at the totally black background as well as negative space may be associated with something bad — which it is not. So, don’t forget to dot all the i’s before using the terms.

2. Wish to reduce negative space to put more on page or screen. It happens not only in UI design: you may hear how an interior designer recommends saving some space to the client who wants 4 bookcases in one room instead of 2, or an architect explains why there is the need of empty space around the building to make it look and serve better. Even more, sometimes re-planning the elements with the better use of negative space creates the illusion of the room or building being bigger than it really is — and the same happens with data you have to put on a mobile screen or web page. Decide what’s more important, what’s secondary and what can be eliminated so that to navigate the user intuitively. Negative space will help to make the harmonic look of the screen or page even if it’s full of information and functions.

3. Poor prioritization. Negative space is not a cure-all if thought-out information architecture doesn’t stand behind an interface. Before you think about the design skin, you have to decide how a user will find the shortcut to his/her goal and solves his/her problem with an app or website. Plan this route before you make the looks presenting it in style; otherwise, even the best balance of visual elements including negative space won’t work effectively.

 

Building the user-centered web

What is a social network?

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I would like to reclaim some language:

Social is an adjective that means relating to human society and its members. A network is an interconnected system of things or people. Therefore, I’d suggest that we can define a social network as just being an interconnected system of people. The audience of this talk is a social network; so are your friends, colleagues, interest groups and so on. Social networking tools facilitate social networks. The universe of social tools certainly includes web applications with social functionality, but it also includes structured face to face interactions, telephone, post, SMS, email. In other words, the web is just one possible tool for this purpose — albeit a very effective one.

If you build it, they will come

You can’t install a social networking tool and instantly expect usage: Field of Dreams is not a good model for community development. The web is littered with ghost sites created using Ning, Elgg and more that have been established in the hope that a user-base will magically appear; however, if your main selling point is the social network itself, nobody’s going to join until that network of people exists and is actively using it. It’s a chicken-and-egg problem.

Therefore, you either need to have an existing network of people to facilitate interactions between (for example, when Facebook launched at Harvard) or compelling functionality that is useful without a network of existing users (for example, Delicious).

If we’re creating a tool that’s useful for the first user who signs up, without a pre-existing social network, then what we’re really talking is a software application that uses the web as an interface, and happens to have social functionality as one of its features.

The web as applications

When the web was conceived, it consisted of documents and pages linked with hypertext: linked words and phrases that, when clicked, would load another, relevant document. Each page had its own Uniform Resource Locator, which allowed you to return to that specific page at any time. Each page could be a destination in itself, and although the sites (collections of pages) could be linked together through hypertext, each one had no need to know about your activities elsewhere on the web. Why would they? Documents don’t have memory; their role is simply to impart information. For Top web design company visit Vivid Designs

Step forward to today, and the web is not entirely made of pages: applications now represent a large amount of the web. (Princeton WordNet defines an application as “a program that gives a computer instructions that provide the user with tools to accomplish a task”; Google Docs, Remember The Milk, Flickr, Delicious etc are all applications by this definition.)

The benefits are tangible: you can access an application’s functionality from any web-compatible device, anywhere in the world. You’re no longer bound to the software you happen to have installed on a particular machine, and you no longer need to worry about whether you’ve remembered to save a particular file onto a particular drive. Because of historic resource limitations, web applications tend to be easier to use, and entirely bypass the need for IT departments, which have unfortunately earned a reputation for being obstacles to productivity in many organizations.

This change of web usage has been reflected in the ongoing development of HTML, the markup language that all web interfaces are written in. The first four versions were largely orientated towards documents; however, HTML 5, currently in development, is the first version that explicitly contains functionality to support web applications. That includes offline storage and usage, sessions, and more advanced interface features. However, aspects of the document-orientated model remain.

Silos of information

Each application is its own atomic destination with its own URL, and is by default only aware of data created within it. That means we need to register for each application we want to use, fragmenting our accounts over potentially hundreds of products and company data centers, and that the documents, files and data we create within them can’t easily be shared with other applications. On my desktop, I can write a document in Word and open it in OpenOffice, or take a Paint doodle and load it in Photoshop, but there’s no easy, generic way to take my bookmarks from Delicious into another bookmarking tool, or to take my Google Docs and open them in Acrobat.com.

Currently, each web application is like a silo: they exist on their own, and if they interoperate at all, it’s through specific links between applications that have to be individually developed. Certainly, data created in an application stays in that application; sometimes you can check your GMail address book for contacts in order to find existing friends on a service you’ve just signed up to, for example, but it’s rare that you can actually export data fully into another product. As many of these services are free, a significant portion of their business models revolve around being able to control user-contributed data, keep users coming back, and sell user-generated activity data for marketing purposes. (One has to question whether the market for personal details will continue to be profitable, or whether, like the web advertising market before it, it will saturate and crash.)

In a social networking tool, the site model means that your contacts, the information you share and any detailed access permissions all relate solely to the application they were created in. However, collaborative spaces in social web applications are like documents: they’re one of the currencies of the social web. Just as I need to be able to use my wordprocessor of choice to edit a document, I need to be able to use my social tool of choice to collaborate with others.

Turning the model upside down

Right now, we have to register with each application we want to use. What if we required each application we used to register with us, in digital identities under our own control?

What if, using these identities, anyone could connect to anyone else, and anyone could store their data anywhere as long as the storage provider followed the same broad standards?

The web itself would become a social networking tool.

This is far more flexible, and future-proof:

Your ability to collaborate is not subject to a single company’s success: social functionality and application infrastructure are inherent in the web itself The possibilities for collaboration are not subject to technology beyond common open standards, which can evolve A wider range of application possibilities is ensured, because web applications gain the ability to interoperate in a general way Privacy and user control are established by allowing a person to determine which application has access to which data By establishing a general standard for social application interactions, the services and technologies used to make connections become less relevant; the Internet is people, one big social network, and users no longer have to worry about how they connect. We can all get on with communicating and collaborating rather than worrying about where we connect. For Web designing  services in New Delhi visit vivid Designs

User-centered identities

Under this model, providing the software that hosts your digital identity becomes big business. This hasn’t gone unnoticed by the main service providers, and they’re already fiercely competing to be your identity on the web:

Facebook wants your central identity to be a Facebook account (and arguably have made the user-centric model for the web part of their strategy for a very long time) Google wants it to be a Google account Twitter wants it to be a Twitter account Microsoft wants it to be a Live ID OpenID want it to be any OpenID-capable URL Because I use all of these services, the result is a very complicated identity space. These are a subset of my profiles:

For identities to be usable as a generic standard, you should be able to use any of these — or all of them. Nobody has just one facet (or persona) comprising their identity; everyone has a collection, representing the different parts of their lives. Ben Werdmuller the web strategist for hire doesn’t need to be connected to Ben Werdmuller the Doctor Who fan, who in turn doesn’t need to be connected to the Oxford resident. They can be connected if I choose to make them, but separating parts of your life is part of a user’s control over their identity.

However, that needs to be context-specific, not application-specific. Currently, for example, my Facebook account tends to be personal, while my Twitter tends to be professional. That doesn’t make sense: in order to write personally on Twitter, I either have to accept the collision of those two parts of my life, or I need to create an entirely separate, fragmented Twitter account. Wouldn’t it be better to be able to control who sees which interactions, and choose tools based on the functionality they add to a conversation? Otherwise you have the situation I present above: one identity per communication context per application. That will quickly become unmanageable, and the web will be littered with dead profiles.

Conversely, I believe the future of the web is in atomic digital identities based on permissive, open standards, linked together as an application framework.

How do we make this work?

Problem to solve: user control

First and foremost, the framework for decentralization must be established — in other words, the actual social mesh standards that will make it possible.

Technical mechanisms need to be established for controlling access to a resource or collaborative space, which should be easy to use without removing any of the flexibility of the platform, and should allow for the maintenance of multiple personas.

Another part of access control is allowing a resource to expire gracefully. It’s important to know when to lose data: sometimes documents, resources, spaces, personas or entire identities may be transient and only required for a certain length of time. There’s no need for everything on the web to exist indefinitely; currently, rigorous indexes like Google ensure that much of it does.

Finally, the tools and standards we create must be permissive of goals, content and structure that we might not have thought of. There certainly doesn’t need to be an overarching structure or taxonomy between individual identity spaces, and constraining the technology to a rigid set of activities and data types would limit the scope of the platform.

Problem to solve: ownership

Existing web applications tend to have a single-ownership model for resources. However, Silona Bonewald rightly pointed out to me that this isn’t always the case, and in a free-flowing social mesh, multiple ownership needs to be represented. For example, all collaborators on a resource should have ownership access, unless they explicitly choose to rescind that right.

In a company environment, a user’s employer may have shared ownership (or full ownership, with author access available to the employee). The same may be true with students in a university environment. On sites like Facebook, the service owner may in reality have some ownership rights over the content.

How can we maintain this granularity, but also retain user control?

Problem to solve: privacy & transparency

There is a very public attitude of “when you put something online, it’s published” in some parts of the software development community, which is a useful concept that gives developers carte blanche to share data freely. In a fully user-controlled environment, this public-or-completely-private binary situation can no longer be the case; a resource may have been published to a few select people. Ignoring this trait disallows the platform’s use in important environments like enterprises or public bodies.

When you sign up to a service, you agree to that service’s terms and conditions and privacy policy. However, your data may be farmed out to a collection of other, secondary services via APIs, without your knowledge or consent.

An important aspect of user control is knowing how your data is used and where it is transmitted by the applications you use, so I propose a simple, human-identifiable and machine-readable mark that:

Applies permissions to how my data can be used by applications (like Creative Commons does for shared content) Tells you in a visual way what happens to your data when you visit a site Incorporates multi-ownership It may be that these issues are addressed within the terms and conditions of a service. However, it’s very unlikely that a user will actually read the full contract. Therefore, a simple graphic icon with a link to a plain-English description, with an underlying microformat for machine-readable use, would be a welcome addition to the user experience. As the web becomes more mesh-like and data moves around more freely, conveying what happens to data owned by less-technical end users will become more and more important.

Problem to solve: platform

Finally, while it’s great having a conversation about this, these ideas aren’t useful to anyone unless someone goes ahead and builds it.

There are some existing projects and thinkers who are on these tracks:

The Diso Project is turning the WordPress open source blogging tool into a decentralized digital identity through an array of open standards, and the project’s Chris Messina has a lot of wise things to say about its development. Laconi.ca is a decentralized microblogging platform, whose Open Microblogging standard may be adaptable into a more widely-scoped technology. The Open Stack is a set of developing technologies that address some of the issues. Marc Canter’s Open Mesh treatise goes into detail on many of the issues. All of these are important contributions that strongly address some of the issues; however, we’re still a long way away from the vision of an open, social web.

Conclusion

I believe strongly, for the reasons stated above, that a decentralized, user-centered model for the web is the best way to advance it as an application platform.

Needless to say, I have my own ideas about how to actually build the platform, based on my Making the most of the web principles. However, it has to be a collaborative process: there’s no sense in building an open collaborative standard by yourself. My main concern is that the platform is created and works in an open, lightweight, flexible, easy-to-develop-for way while remaining secure and yielding control to the main user. The result will be an entirely new kind of platform, and presents a unique opportunity for anyone who wants to jump on board.

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